Despite the numerous online channels and advertising options, the website remains the primary representation of your company on the internet. It's where the majority of conversions take place.
Being the foundation for receiving campaigns, having a good website undoubtedly makes a significant difference in business.
We know that the company's website is the central piece of most digital marketing plans. Therefore, we understand the responsibility of planning and delivering websites aligned with customer expectations, featuring high-quality design and visual solutions without compromising the site's performance on search engines and user navigation.
Moreover, the website needs to represent your company, conveying the right messages to the right audience.
Even before the project begins, a study is conducted to assess the needs, goals, and, most importantly, the tools that will be included to fulfill expectations. Thus, as soon as the website is published, we already have all the goals and tools ready to start receiving contacts and generating business.
Having a responsive website is practically a must for those who wish to have good digital performance. In addition to adapting to the format of cell phones, tablets, and various desktop resolutions and ensuring a great experience on any platform, websites prepared for different devices receive a higher score in Google's ranking.
Besides, having the ease of quickly including, editing, and deleting content on the internet is essential.
With this in mind, we have developed a flexible management panel both in the variety of media (photos, videos, text, files) and in design. You will have at your disposal various already customized registration options, being able to create as many pages as you want on the most varied subjects simply by choosing the elements and inserting the information. Moreover, there is also the option of duplicating a similar page and editing the information, making it easier to register similar content.
This site here, for example, is 100% managed by the administrative panel.
No matter what your goal is on the internet, our first step in developing a website is to align its architecture with the objective of your business.
The website has ceased to be just a "virtual presentation" of your company many years ago. Today, the website is the foundation that will receive various advertising campaigns, whether they are online or even in traditional advertising, such as TV, Radio, Magazines, and Billboards (how many TV ads promote the website for more information, right?). In other words, the website has been for a long time one of your main channels of information and one of the main salespeople of your company. And in the case of online stores, it is the one that even completes the final sale.
Therefore, having a high-performance website is extremely important for our clients. For this, we create websites with technology, strategy, and design that generate a product of excellence. We are concerned and develop all the sites so that they have high performance on Google, using the techniques and technologies that ensure a high score on pagespeed and good structuring of the codes.
Content is as important as form, and it's through it that you convert a visitor into a new client.
Therefore, we have a content production team to produce content that is well-structured for Google (SEO), focused on good ranking, and that brings quality information for the conversion of users. This content is produced in conjunction with the client to ensure that we have the correct density and structure, and at the same time, to convey to the visitor the essence and differentials of your company.
Content is so decisive for the credibility and relevance of the site that we have material detailing how the texts should be created according to SEO techniques. This material is sent to the client even when they choose not to hire our service.
The initial meeting is one of the most important steps in website creation. It's where we define and structure all the main areas your site will have. In this meeting, we envision the ideal scenario for your project and determine the areas that will need content, as well as structure the content for the main pages that will be developed.
During this stage, we also gather references and functionalities that will be applied in the website development. Ideas for product and service listings, internal search options, layout references for elements, and other details are carefully considered here.
Let's talk about your website?
The content survey is a crucial step that occurs simultaneously with all phases of website development.
After the initial meeting, our team will share all the areas that will require content on your site. Based on this, we update weekly on all progress, including what has been received/developed and what still needs to be done.
We also provide clients who wish to produce their own content with a guide that teaches and exemplifies techniques for creating effective text with a focus on SEO.
For clients who choose to hire content production, our team holds an alignment meeting and defines the steps for each area of the site. The contents to be created are prioritized according to the client's needs and sent for approval as development progresses.
Let's discuss your website?
After defining the structure in the initial meeting and gathering references and functionalities, our design team starts creating the layout for the home page of your new website. In this phase, we study wireframes, conduct a UX analysis, review references and competitors, and finally, create the art for the first page of your new site.
Once finished, we send this layout simulating some animations/interactions for you to see how the main elements will interact with navigation.
Let's discuss your website?
With the Home of your site approved, we move on to the internal pages of your site, which include institutional pages, category pages with listings of products and/or services, the actual product and/or service page, contact page, quote, blog, conversion, and other items.
These pages will be the foundation for all pages of your site. In them, we will define various presentation options for content that can be used in any area of your site in the future. We always think about the most complete content possible, but we also create the layout with the understanding that some pages may be less extensive than others.
This way, you can see a very comprehensive page, but also use parts of this page to create smaller contents.
Let's talk about your site?
With all layouts approved, we begin the development and programming of your site.
It is at this stage that we will transform the visual proposal into a responsive, navigable, and manageable website. Here, we will apply the technologies and techniques that ensure good performance for your project, always maintaining the layouts developed on each page so that your project is well-executed and visually appealing.
Our manageable panel, which allows you to insert, edit, and update site content, is applied at this stage. Our team of programmers tests all content registration options and gets everything ready for the next team to make the final content registration for the site pages.
Let's talk about your site?
Now that we have the manageable tool applied to the website, let's start entering all the content that has been developed during this period.
Here, our team will source images, insert the best registration options for each page, and perform registrations for desktop and mobile layouts.
At this stage, the website comes to life and becomes a finished site where the client can view, navigate, and interact with the final site, but within our testing environment.
With everything registered, the website will be ready to be published.
Let's talk about your site?
It may seem simple, but this stage requires attention to various points. We need to create and configure the final server for the website, point the DNS (domain) to the new server, define the platform email settings and sending, adjust hyperlinks, and generate page redirects (for clients with SEO), informing Google that the pages from the old site have been moved to a new server.
Additionally, we perform new tests on the forms after publication, ensuring that the client is receiving the new quotes and verifying that everything is running smoothly.
Let's talk about your site?
The website creation process concludes with its publication, but your company is dynamic, and changes occur constantly. Your site needs to keep up with these updates, showcasing new launches, events, and everything new within your company. You can manage these updates yourself through the administrative panel, but if things get too hectic, count on us. We have a dedicated team ready to implement updates to your project.
Moreover, as mentioned earlier, now is the time to leverage this new sales channel for your company. Initiate your promotional campaigns and let your website generate new business opportunities.
The initial meeting is one of the most important steps in website creation. It's where we define and structure all the main areas your site will have. In this meeting, we envision the ideal scenario for your project and determine the areas that will need content, as well as structure the content for the main pages that will be developed.
During this stage, we also gather references and functionalities that will be applied in the website development. Ideas for product and service listings, internal search options, layout references for elements, and other details are carefully considered here.
Let's talk about your website?
The content survey is a crucial step that occurs simultaneously with all phases of website development.
After the initial meeting, our team will share all the areas that will require content on your site. Based on this, we update weekly on all progress, including what has been received/developed and what still needs to be done.
We also provide clients who wish to produce their own content with a guide that teaches and exemplifies techniques for creating effective text with a focus on SEO.
For clients who choose to hire content production, our team holds an alignment meeting and defines the steps for each area of the site. The contents to be created are prioritized according to the client's needs and sent for approval as development progresses.
Let's discuss your website?
After defining the structure in the initial meeting and gathering references and functionalities, our design team starts creating the layout for the home page of your new website. In this phase, we study wireframes, conduct a UX analysis, review references and competitors, and finally, create the art for the first page of your new site.
Once finished, we send this layout simulating some animations/interactions for you to see how the main elements will interact with navigation.
Let's discuss your website?
With the Home of your site approved, we move on to the internal pages of your site, which include institutional pages, category pages with listings of products and/or services, the actual product and/or service page, contact page, quote, blog, conversion, and other items.
These pages will be the foundation for all pages of your site. In them, we will define various presentation options for content that can be used in any area of your site in the future. We always think about the most complete content possible, but we also create the layout with the understanding that some pages may be less extensive than others.
This way, you can see a very comprehensive page, but also use parts of this page to create smaller contents.
Let's talk about your site?
With all layouts approved, we begin the development and programming of your site.
It is at this stage that we will transform the visual proposal into a responsive, navigable, and manageable website. Here, we will apply the technologies and techniques that ensure good performance for your project, always maintaining the layouts developed on each page so that your project is well-executed and visually appealing.
Our manageable panel, which allows you to insert, edit, and update site content, is applied at this stage. Our team of programmers tests all content registration options and gets everything ready for the next team to make the final content registration for the site pages.
Let's talk about your site?
Now that we have the manageable tool applied to the website, let's start entering all the content that has been developed during this period.
Here, our team will source images, insert the best registration options for each page, and perform registrations for desktop and mobile layouts.
At this stage, the website comes to life and becomes a finished site where the client can view, navigate, and interact with the final site, but within our testing environment.
With everything registered, the website will be ready to be published.
Let's talk about your site?
It may seem simple, but this stage requires attention to various points. We need to create and configure the final server for the website, point the DNS (domain) to the new server, define the platform email settings and sending, adjust hyperlinks, and generate page redirects (for clients with SEO), informing Google that the pages from the old site have been moved to a new server.
Additionally, we perform new tests on the forms after publication, ensuring that the client is receiving the new quotes and verifying that everything is running smoothly.
Let's talk about your site?
The website creation process concludes with its publication, but your company is dynamic, and changes occur constantly. Your site needs to keep up with these updates, showcasing new launches, events, and everything new within your company. You can manage these updates yourself through the administrative panel, but if things get too hectic, count on us. We have a dedicated team ready to implement updates to your project.
Moreover, as mentioned earlier, now is the time to leverage this new sales channel for your company. Initiate your promotional campaigns and let your website generate new business opportunities.
Fill out the form or contact us through the following contacts:
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Email
business@rgb.marketing
